Author Archives: SueSue Drennen

One of the most critical aspects of your business is sales. No amount of fanfare or marketing matters if you cannot turn prospects into customers. While there is an art to sales effectiveness, it’s essential to consider the science of sales performance and the quality of a lead and sale.

Once you make a hire, you need to make sure you have the systems in place to retain employees. Employee turnover is costly; it isn’t sustainable to constantly recruit, interview, onboard and train talent month after month.

Effective account management is crucial in solar financing, acting as a catalyst for business growth. 

In the rapidly expanding solar industry, managing financial health is not just about sustaining operations—it’s about unlocking growth.

In today’s competitive landscape, home improvement contractors are constantly looking for ways to stand out and drive business growth. One of the most effective strategies is to integrate financing options into their service offerings.

A referral lead inherently holds significant value due to the implicit trust from a peer endorsement.

Financing is essential for customers especially in today’s tough economic climate. It allows your customers to pay upfront costs easily, helping them feel they can pay for even more renovations.

Consultative selling may seem like an intuitive process, but many mistakenly think this sales process involves simply supplying answers to their customers’ questions. In actuality, this term defines the process of building positive customer relationships while exploring customer needs and helping to find solutions.