Skip to content

Home Improvement


Comprehensive roofing financing services to make installations affordable for your clients.

As an experienced roofing contractor, you understand that, often, homeowners contact you out of necessity. Potential customers may have discovered spreading water stains on their ceiling or perhaps had a hole punched in their roof by a falling tree branch. Or maybe their roofing system has entered a state of despair that can’t be ignored anymore. In these situations, if you’re not able to provide fast, convenient, and affordable solutions, you may find yourself losing sales to a company that can.

Sunlight Financial offers flexible roofing contractor financing services that allow you to provide competitive financing products directly to your customers. This can be an invaluable tool to add to your sales process, as it makes payment seamless and affordable for an expense that many homeowners aren’t prepared for.

Learn how Sunlight can grow your business

Enter your information below and a Sunlight Financial representative will contact you within 24 hours.

If Yes, please tell us which CRM you use

Do you wish to receive text messages reflecting the status of your enrollment?

By checking “Yes”, I expressly consent to Sunlight sending me messages – including texts made using an automatic telephone dialing system – related to the status of my application at the number I provided above. Accepting this consent is not required to obtain any items or services. Msg & data rates may apply.

A Frictionless Sales Process

Designed to be an extension of your sales process to maximize efficiencies

As part of our contractor financing solutions, we’ve developed our proprietary point-of-sale platform and mobile app, Orange®, which streamlines loan applications, tracking, and funding. The process is completely paperless and fully automated, which makes loan funding faster and more accurate while minimizing documentation. Additionally, with our Flex Approvals™, if the price increases mid-project due to an upsell or unforeseen complication, the project won’t need to stop while a new loan application is processed because the homeowner will already be approved for the full amount.

Close More Sales More Often

Increase homeowners’ buying power with affordable financing

Financing services allow home improvement customers to choose the payment option that fits their budget. Educating potential customers that they can get all the materials required and complete the project by breaking down expensive purchases into affordable monthly payments often leads to a quicker path to “yes.” Eliminate their biggest buying constraint -cost- and increase their purchasing power to make their project dreams come true.

With our industry-leading loan selection, there’s a solution for every homeowner. With an innovative credit strategy on your side, you can expand your financeable market and close more deals. Sunlight Maxx™ is our full spectrum lending solution for prime, near-prime, and non-prime homeowners.

Close More Sales

Meet your customers’ needs and increase their buying power

Increase Margins

Payment options increase average project ticket size and allow for additional products and services

Get Paid Faster

Easy one-click portal delivers funds fast and conveniently

Customer Satisfaction

Max approvals allow projects to go from “fix it” to “improve it”

Unmatched Support

A team of dedicated support specialists available 7 days a week

At Sunlight Financial, we have the tools and resources to ensure your organization experiences a seamless onboarding and help you troubleshoot issues. Our customer support team, SunDial™, is available seven days a week to assist when you need a hand. As a Sunlight partner, you’ll also have a dedicated account manager who can be an excellent resource for growing your business. Whether you have questions about Orange® or a new product, we’re here to help.

Sunlight Financial has an established reputation with extensive credit, consumer finance, and home improvement expertise. We’ve funded more than $10 billion in loans and have 15,000+ sales professionals leveraging Orange®. To learn more about partnering with Sunlight, follow the link below to fill out our form.

Partner with us