How Financing Unlocks Bigger Projects and Boosts Sales for Home Improvement Contractors  

In today’s competitive landscape, home improvement contractors are constantly looking for ways to stand out and drive business growth. One of the most effective strategies is to integrate financing options into their service offerings.

In today’s competitive landscape, home improvement contractors are constantly looking for ways to stand out and drive business growth. One of the most effective strategies is to integrate financing options into their service offerings. This not only increases sales but also significantly boosts the size of projects contractors can take on. Here’s a closer look at how financing serves as a game-changer in the home improvement industry. 

The Power of Financing: A Two-Pronged Advantage    

Increase Sales Through Accessibility: Financing makes home improvement projects more accessible to a broader audience.  

• Upfront costs scare homeowners from pursuing home improvement projects and give them cold feet.  
• Financing breaks down costs barriers by spreading costs over time, making monthly payments more manageable for a larger group of homeowners.  

Boost Project Sizes with Flexible Payment Options: Financing allows homeowners to expand the scope of their home improvement projects.  

• With more manageable monthly payment options, homeowners can  take their projects from “fix it” to “improve it” for their dream renovation. 

Financing Partner Must Haves

The success of integrating financing into your business model depends on which financing partner you choose. Below are some of the key benefits you’ll want from your next financing provider. The best part? Sunlight meets all of these requirements and more!  

Seamless Sales Integration  

Financing solutions that integrate with your current sales process without disruption is a must. When evaluating possible financing partners, ask them about onboarding and start up time. 

With Sunlight, onboarding is easy and your sales team can start selling day one. Plus, with exclusive features like Flex Approvals, upselling projects or accommodating cost increases is easy. We add $5-10k to the approved loan amount as an option to allow for unforeseeable changes. No need to get new paperwork signed by the homeowner!  

Customization and Clarity  

A financing provider that offers customization will help you meet your business goals. At Sunlight, our Product Management tool allows executives to pick and choose which loan products they want their team to sell. This means you have complete control over margins and available products. Any changes you make in Product Management are instant so once you set a product live, your team can go out and sell it!  

Prompt, Reliable Payments  

You want your financing provider to improve your process, not slow it down. Sunlight partners get access to fast, reliable payment processing. This means you can keep projects on track and not worry about when you’ll have funds in hand.  

Executives also have access to reporting tools in our portal, so they can stay on top of cash flow and project status. 

Training and Support 

The final box you want to check when evaluating a financing partner is training and support. Sunlight partners get a dedicated account manager who knows their business. Plus, we offer comprehensive training so your sales team is up to speed on day one.  

For urgent questions, partners can reach out to our Support team or use the live chat feature in the Orange® portal. With Sunlight, you can spend less time learning and more time earning!   

To learn more about Sunlight, fill out the form below to schedule a demo. A member of our team will reach out to you to get a meeting set up!