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How to Offer Customer Financing for Home Improvement  

Financing is essential for customers especially in today’s tough economic climate. It allows your customers to pay upfront costs easily, helping them feel they can pay for even more renovations.

| July 9, 2024

Financing is essential for customers especially in today’s tough economic climate. It allows your customers to pay upfront costs easily, helping them feel they can pay for even more renovations. Financing options will let your consumers purchase something they want or need — in this case, home improvement renovations — by breaking the costs down into affordable monthly payments.  

Sunlight Financial allows home improvement contractors to seamlessly offer financing using our innovative technology. As a Sunlight partner, you can offer financing for many home improvement projects, including:  

  • HVAC  
  • Roofing 
  • Energy efficiency 
  • Decks and patios  
  • Interior remodels 
  • Fencing 
  • Windows 
  • Home automation

Tips for Offering Home Improvement Financing to Homeowners 

If you want to provide financing, you’ll want to be in control of the sales process from the beginning of the conversation. Instead of waiting until the end, bring up the financing solutions you offer early so homeowners know they have options.  

Here are some other tips:  

  • Pick a reliable financing provider that will accommodate you and your customer.  
  • Ease unsure homeowners with pre-qualification. See what they qualify for without a hard pull on their credit.  
  • Try to understand your customers’ needs and preferences. What loans will help them achieve their goals?  
  • Learn about the home improvement trends in your area– are there opportunities to upsell?  

Benefits of Partnering with Sunlight Financial  

As a Sunlight partner, we give you the tools and products you need to successfully offer financing to your customers. With our proprietary point-of-sale solution, Orange®, you can present financing solutions to homeowners in a few clicks.  

Other benefits of partnering with our team to help you offer home improvement financing include:  

  • We provide instant credit approval for all qualified applicants.  
  • Our services require minimal documentation.  
  • We provide highly-competitive loan rates.  
  • Sunlight Financial has a best-in-class process that helps streamline financing. Plus, we can integrate with your existing sales and operations tools.   
  • Our robust product suite has loan options built to meet the needs of homeowners.  

Plus, as a Sunlight partner, you have access to training resources designed to help you offer financing and grow your business. 

Contact Us Today to Get Started

Improve your sales team’s and homeowners’ financing experience by partnering with Sunlight Financial. Our cutting-edge technology allows you to enhance your home improvement financing quickly and with ease. We also provide white glove service that helps train and support your staff and provide high-quality customer service to the homeowners.