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How to Offer Customer Financing for Solar  

Sunlight Financial has the products and experience necessary to provide a process that helps you streamline financing with innovative technology.

| November 6, 2024

Solar panel installation companies — from large enterprises to small businesses — should offer suitable financing options for homeowners looking to make the switch to solar. Sunlight Financial has the products and experience necessary to provide a process that helps you streamline financing with innovative technology. In this article, we share a few ways to introduce financing to your solar customers.  

Tips for Offering Customer Financing to Homeowners 

Solar is becoming a popular choice for homeowners everywhere. Financing helps you increase sales, converting people who are on the fence about solar into buyers.  

Our biggest tip when it comes to offering financing is to bring up the option early in the conversation. Instead of waiting until the end, start by mentioning your firm offers financing so homeowners know they have options.  

Here are some other things to consider:  

  • Does your financing provider have loan options that fit a variety of homeowner needs? Is the application process easy?  
  • What are the solar trends in your area. Are more homeowners adding batteries to their systems?  
  • Will pre-qualification ease unsure homeowner concerns? See what the homeowner qualifies for without a hard pull on their credit.  
  • Ask questions to understand your customers’ needs and preferences. What are they looking for? How can financing help them reach their goals?  

At Sunlight Financial, we go by “ask, listen, learn,” which helps businesses like yours avoid sales and financing objections. Making your customers feel understood and providing them with a financing solution increases the likelihood of commitment.  

Benefits of Partnering with Sunlight Financial  

At Sunlight Financial, we believe in making the process of offering to finance for solar as easy as possible. Partnering with Sunlight Financial for our financing product suite provides several benefits, including:  

  • Sunlight Financial gives instant credit approval for any qualified applicant.  
  • We have competitive loan rates to protect your margins.  
  • Our program requires minimal documentation.  
  • Sunlight Financial offers low APR products to meet evolving homeowner needs.  
  • We have a best-in-class process that helps streamline your financing options. We can also integrate with your existing sales and operations tools.  
  • You have a dedicated Account Manager and Relationship Manager, who are ready to answer questions.  

Plus, we have training resources designed to help your sales team offer financing and close more deals.  

Contact Us Today to Get Started on Solar Industry Financing  

Are you ready to update the financing experience for your sales team and homeowners looking for solar panels? Our top-of-the-line Orange® platform is the technology you need to enhance solar financing.  

Please contact us today to get started!